Google Ads Cost for Local Businesses in Australia
Google Ads can be the fastest way to generate leads — or the fastest way to burn cash. Here’s what local Australian businesses should actually expect to spend in 2025, and how to maximise return.
Published 28 February 2025
Average monthly ad spend by industry
Most Australian small businesses spend between $1,000 and $5,000/month on Google Ads. Service businesses (plumbers, electricians, dentists) typically need $2,000–$4,000/month to see consistent results in metro areas like Brisbane.
Highly competitive industries — legal, mortgage broking, cosmetic surgery — often need $5,000+ per month to compete on cost-per-click.
Cost per click in Australia
CPCs in Australia vary widely: $2–$8 for general service businesses, $10–$30 for legal, finance and medical, and $1–$3 for retail and ecommerce. Local search intent keywords (‘plumber Brisbane’) cost more but convert at much higher rates.
Management fees
Most Australian agencies charge either a percentage of ad spend (10–20%) or a flat monthly management fee ($800–$2,500/month). Always ask what’s included — campaign builds, landing pages, conversion tracking, and ongoing optimisation should all be standard.
How to get the best ROI
Don’t spread budget across too many keywords. Focus tightly on bottom-of-funnel, high-intent search terms. Pair ads with a fast, conversion-optimised landing page — not your homepage. Track calls and form submissions, not just clicks.